EMAAR 3D LETTERS ON ROOFTOP OF BUILDINGS IN BURJ BOULEVARD
Emaar has retained us for placing 3D letters on top of the buildings which are owned by Emaar as part of the branding strategy to create brand awareness among public.
As Emaar being the logo in black, the challenge was to make it white in the night as the black can only be illuminated by halo lighting. We have tried and tested various methods using day night acrylic and day night vinyl all seems to be coming to closer what we want and does not appeal.
Hence, we have tried making the sign by extremely careful in choosing the right LED, Illumination Level, Spacing between LED and the distance between LED and the acrylic. After all this, a special product from 3M has helped in achieving the results we want.
Our customer is extremely happy with the results and the project roll out smooth.
Offering Solutions rather than selling always helps.